Chris O'Keefe and I were assigned to investigate enterprise mashups, and we both immediately had the same flashback to our days in Northern Virginia, which was the first time we had heard the word mashup used. The popular local radio station, DC101, would air them on Sunday evenings, where they would combine two good songs, to make something that sounded just awful. As a result, our initial thoughts on the concept of mashups were not all that positive, that is until we realized they are one of the emerging trends of Web 2.0.