Manufacturers are often tasked with growing revenue while maintaining contribution margin. This can lead to an examination of the quote-to-cash sequence.  It is believed that revenue cycle analytics, which measure and manage the conversion rates and cycle times of quote-to-cash stages, will provide both the quantifiable basis and action plan configuration for success. The complexity in administering this environment requires the utilization of an analytic methodology that is able to monitor changes in the metrics that define opportunity and threats over time. 

Listed below are four analytics in action which will add value to the order processing pipeline:

Incorporate analytics for improving conversion rates – Quote to Order

To succeed in the fight for share growth, companies need to leverage every available resource.  One goal at Consumer Package Goods (CPG) companies is to transform their information assets into a sustainable competitive advantage.  It is believed that by providing decision-makers with actionable insights into critical information they will be able to diagnose the drivers of performance and create quantifiable action plans to improve future results.

There are several ways that CPG companies can incorporate analytics to measure and improve their marketing performance. They can incorporate analytics in action that:

Measure the effectiveness of promotions: