The second day of the 2011 Teradata Partners Conference started with Teradata business leaders talking about how the company is growing and investing . Mike Koehler, Teradata's CEO, described the new line of products, in particular ClaraView, Aprimo and Asterdata. Mike showed some quick statistics on the explosion in digital data from mobile, social, and sensor. The trends which  really drove his point were the increase in the Teradata’s Peta Byte Club and the 2011 IDC Digital Universe Study (sponsored by EMC) showing that in 2011 1.8 ZettaBytes (1.8 Trillion GigaBytes) of information will be created and replicated.

This was closely followed by Steven Levitt's session. The author of popular books "Freakonomics" and "Superfreakonomics," described his moments of truth in learning calculus and other interesting facts .