Recent discussions on CapTech’s internal social media platform addressed a favorite challenge for technology professionals: how to describe what you do for a living to those without a lot of technical expertise.  To achieve that goal without boring your audience to tears, oversimplification is nearly inevitable.   Personally, I’ve found the threat of oversimplification even more daunting when I attempt to be a little bit specific about what I do by using not just an industry term, but a highly flexible industry term: portal.