We partnered with dozens of Virginia ABC employees, customers, and industry partners to develop a comprehensive understanding of user needs. Analysis of the existing website’s content informed the development of a revised information architecture. Brand and store experience interviews steered the visual design process. Detailed user interface design included formal usability validation via a clickable prototype.
In collaboration with Virginia ABC’s IT team, CapTech integrated the new website with existing systems to enable user functions such as selection of a preferred store, inventory lookup, and online ordering for in-store pickup. Finally, CapTech developed, tested, and deployed a fully responsive site that is equally usable and visually appealing across the entire spectrum of web-enabled devices.