Client National Entertainment Conglomerate

Industries Entertainment

Services Mobile, Services + APIs, Web Content + Collaboration

Challenge

A national entertainment conglomerate wanted to develop a theme park application to improve guest satisfaction. In-park surveys indicated that users wanted a digital map and real-time wait times to enhance the overall experience.

In addition, the theme park was preparing to open a highly anticipated new attraction, expanding on its most popular brand. To maximize buzz and provide the best guest experience, the company needed to have the new mobile application available before the grand opening in less than eight months.

Results

Delivered on time, the new app provides the client’s 8 million+ annual park visitors with an enriched visit with native app experiences on Android and iOS devices. As of April 2017, the client had over 100,000 active users on iOS and over 30,000 on Android.

Wait times for all attractions, critical park news, and information about daily promotions and parades are now easily distributed to Android and iOS devices, eliminating the need for costly printed marketing collateral and large display boards.

4.5+ Star

Average App Store Reviews

130,000+

Active Users

Building an App for Today and Beyond

Through a series of interviews and analysis of existing enterprise systems, we worked with the park to decide on a mobile architecture consisting of a remote façade providing a single access point to the enterprise. This would isolate the apps from changes providing flexibility as the park upgraded its existing systems for ride wait times, content management, and digital ticketing.

Once the services tier was in place, CapTech provided web services to interface with each essential backend system. The services were developed for the mobile applications, but care was taken to ensure that the services were platform neutral and could be utilized by the theme park’s website, other external vendors, and in conjunction with other internal software.

Finally, we integrated with the new services tier and built the Android & iOS applications. The native applications feature an illustrated, geographically accurate map, real-time ride wait times, park amenities, configurable alerts, and step-by-step walking directions that use in-park pictures to guide guests to attractions. The iOS application also uses cutting-edge iBeacon technology to deliver bonus attraction content to guests as they get closer to attractions.