The original McShin Foundation logo was hand-drawn by a recovering VCU student in 2004. Carol McDaid, one of McShin’s founders explained, “The logo’s two hearts reflect the deep and abiding love the founders have for each other and for those in (or seeking) recovery. This must always remain at the core of all that McShin does.”
Creative Director, Kevin Flores added, "Each of the elements in the original design had special purpose and meaning. While giving the logo a fresh, modern look, it was extremely important to our design team to ensure these components were not lost in the redesign process." The result was an elegant logo update that is an homage to the original design and meaning.
The logo design was so well received at McShin that one of the program participants even had it tattooed on his arm to celebrate his one-year mark of sobriety!