Charlotte, N.C., November 5, 2018 – CapTech, a national IT management consulting firm, is pleased to announce the hire of Bree Bashman as Creative Director for its Customer Experience (CX) practice in the Charlotte region. Bree comes to CapTech with more than 20 years of experience and will focus on helping build engaging digital brand experiences at each and every customer touch point.

"I first was drawn to CapTech because the landscape of design is changing as more and more clients require digital customer experiences. People and their needs must be kept front and center of emerging technology as well as the ever-evolving design process, and I'm excited to be a part of that endeavor. Secondly, once I met the people at CapTech, I was immediately drawn to and impressed by the team and the amazing corporate culture there. I'm honored to now be part of a company consistently voted one of the best places to work in the country."

A Charlotte native, Basham's career has taken her to New York and Los Angeles before coming back to the booming business environment of her hometown. A large part of her experience has involved bridging physical and digital experiences, making the journey to and through a product or service as seamless as possible for the customer.

Basham considers the CapTech CX service offering to be on par with legacy digital agencies, but with the technological prowess to back up solutions. This capability is a powerful differentiator from other firms, with potential to impact all creative ranging from websites, dashboards, and apps to interactive games and AR/VR experiences.

"I am excited to be a part of this fast-growing Charlotte CX team and look forward to leading and consistently raising the bar for the brand experiences we create for our clients. My team is focused on driving strategic approaches for enterprise-level business, brand, and marketing objectives, bringing relevant data and insights to key business issues to support those strategies, and creating research-backed and human-centered products and services that attract and engage every customer," Basham says.